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Airtel Premier League Contest


Airtel Ghana is partnering with Timwe, one of the leading telecom campaign and promotion management organizations in the world to launch The Premier League content subscription service which will allow customers to have access to exclusive English premier league (EPL) content and data. Customers with an active subscription can:

  1. Have access to English premier league content through a web portal
  2. Have access to even more superior experience of premium English premier league content through a smartphone app

Customers will also be invited to play an SMS quiz to win prizes and fully paid trips to watch their favourite teams play in the EPL


Mechanics

Subscription

Customers will be invited to subscribe to the content service through any of the following channels via promotional SMS broadcast, BTL messages, digital promotion and radio adverts:

  • SMS short code 574, USSD code 574, the customized smartphone app or the web portal
  • A subscriber will have full access to the all portal/app features (Statistics, standings, News, live results, visual and graphic game visualization, etc.). A non-subscriber can access the portal/app homepage but cannot view any content. When non-subscribers click on any content displayed they are invited to subscribe. Only subscribers will be able to view full content.

Customers can also register to play the SMS quiz by sending the keyword WIN or any blank message to SMS code 574 or subscribe using the USSD menu by dialling *574#; customer will see the following menu:


Welcome to Airtel Premier League Experience. Select your option:

  1. Subscribe
  2. Download App
  3. Play for Prizes
  4. Enter portal

The user will be able to:

  • Subscribe to the service
    • User subscribes the service to access content on the portal or smartphone app and win prizes
  • Download the App
    • User can download the app directly to their smartphone
  • Play for prizes
    • User can quickly access the Trivia promotion
  • User can go directly to the web portal to access it's content