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Airtel Kenya Innovative Humanitarian Efforts gets Kenya Red Cross Recognition

Airtel innovative humanitarian efforts gets Kenya Red Cross recognition
Airtel Kenya has bagged the Annual Kenya Red Cross Humanitarian Effort Award. The award is in recognition of Airtel’s continued support and contribution to the Kenya Red Cross Society’s work of alleviating human suffering and saving lives through the Short Message Service (SMS) based Trilogy Emergency Relief Application (TERA), the first of its kind public emergency information service in Kenya.
The award was handed over to Airtel Kenya at this year’s Kenya Red Cross Volunteer Awards that seeks to recognize acts of great contribution by private organizations, youth groups, individuals as well as institutions such as Universities for their exceptional support to the organization's humanitarian mission.
Exactly a year ago, Airtel Kenya teamed up with Kenya Red Cross Society to launch the first of its kind location based public emergency information service in Kenya that continues to offer disaster management information to Airtel customers across the country through their mobile phones at the touch of a button in emergency cases or outbreaks such as floods, fire and terrorist attacks.
The TERA application, hosted on the Airtel network is designed to be operated remotely, allowing the Kenya Red Cross staff to easily use it live in any disaster cases. Unlike traditional SMS services, which require broadcast messages to be delivered to every subscriber. It enables the Kenya Red Cross to specify a particular region or even a neighborhood to send text messages to affected people through their mobile phones. The affected communities are also able to send updates messages with information concerning the situation on the ground back to the Kenya Red Cross. Consequently, TERA text messages elicit exceptional response rates from mobile phone users in need of aid, giving them an effective voice in the management of their situation.
Airtel Kenya was distinguished from among its peer organizations in Kenya including NIC Bank, Safaricom M-Pesa Foundation, Base Titanium and CBM for their respective contributions to the cause of Kenya Red Cross and Red Crescent movement.


Airtel Kenya CSR Manager Aigelgel Kirumburu (right) receives the Kenya Red Cross Annual Humanitarian Award from IRFC Gender Coordinator Nkhoma Potipher (left)


Airtel Kenya CEO Adil El Youssefi receives the Award from CSR Manager Aigelgel Kirumburu