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Airtel Kenya Named Top Telecom Brand on Social Media in Africa

Airtel Kenya named top telecom brand on social media in Africa
Airtel Kenya is Africa’s top social media brand in telecommunication in the latest Africa Brand Index Rankings. The Company has been ranked position one for its outstanding use of social media platforms in customer engagements.
In the new rankings published online on the Africa Brand Index Website, (http://africabrandindex.com/#/Africa/Telecommunication), the telecommunication operator has been ranked as the top African telecommunication brand on social media for the month or April 2016, having scored the highest in Community growth, content, engagement and sentiments.
Airtel shrugged off stiff competition from other recognized African telecommunication brands in the category which included Vodacom, Cell C, MTN and Telkom.
The Company is also ranked number 4 top African Brands on social media with SuperSport, Expresso and Pick n Pay taking the first, second and their place consecutively.
Social networks are becoming popular gateways for customers seeking help or updates in crisis situations and as a result of this, brands that are committed to their customers and have the capabilities are tapping into them. These social networks such as Facebook and Twitter provide a better alternative to busy call centers and may inadvertently, through one post, respond to multiple customers sharing the same problem.